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They say a leopard can't change its spots, but why would it want to when they look this good? Striking the balance between bad-girl cool and straight-up glamour, leopard-print coats have been caught prowling back into the sartorial limelight over and over again. And you can see why: a perfectly tailored coat cast in the big cat print is both bold and holds timeless appeal. Giving the pattern spectrum much needed edge after a summer of saccharine florals in wispy textiles, it's time to earn your style stripes (or spots, in this case) with something dripping in a little bit of rock 'n' roll attitude. Think Kate Moss in the 90s. And 00's. And right now, in fact. For AW16, feline flourishes were found on the catwalks (pun intended) at Givenchy, Dries Van Noten and Stella McCartney. But how do you make it work for the everyday? Alas, I'm no supermodel with rock star boyfriends, so here's three easy ways to wear leopard print to sink your claws into that say Blondie, rather than Bet Lynch, is your spirit animal.





Riffing on the retro wave, this look has day-to-night style covered. Smart-casual for many work dress codes, it'll look just as good after dark for some post-work cocktails. A reclaimed vintage skirt, simple but chic blouse, and could-be-runway bag, these pieces take leopard print down a feminine direction. Plus, this frill-trimmed New Look blouse ticks another one of AW16's major trends (read: ruffles on everything) Super volume waves and a smokey feline flick will seal the deal. 








I challenge you tell one thing that is sassier than leopard print and over the knee boots put together. Let's get real: on paper, it sounds like an eye-brow raising duo only frequented on the body of strippers. But in practice, it can certainly look much cooler. A little sixties, with a swinging, thigh-grazing LBD. Shouldn't work, but somehow does - very well, too. 




I


Double denim is instantly elevated with a leopard-print coat. It ups the everyday to something with far more flair and sass. Ripped-up denim offsets the perfectly put-together reputation leopard print can often have, making this the ultimate off-duty ensemble for girls who prefer a less feminine and flounce approach.



I'm wearing Topshop Coat, but here's the best of the rest leopard-print coats!


Photography by Rebecca Spencer


3 Ways To Wear A Leopard-Print Coat



They say a leopard can't change its spots, but why would it want to when they look this good? Striking the balance between bad-girl cool and straight-up glamour, leopard-print coats have been caught prowling back into the sartorial limelight over and over again. And you can see why: a perfectly tailored coat cast in the big cat print is both bold and holds timeless appeal. Giving the pattern spectrum much needed edge after a summer of saccharine florals in wispy textiles, it's time to earn your style stripes (or spots, in this case) with something dripping in a little bit of rock 'n' roll attitude. Think Kate Moss in the 90s. And 00's. And right now, in fact. For AW16, feline flourishes were found on the catwalks (pun intended) at Givenchy, Dries Van Noten and Stella McCartney. But how do you make it work for the everyday? Alas, I'm no supermodel with rock star boyfriends, so here's three easy ways to wear leopard print to sink your claws into that say Blondie, rather than Bet Lynch, is your spirit animal.





Riffing on the retro wave, this look has day-to-night style covered. Smart-casual for many work dress codes, it'll look just as good after dark for some post-work cocktails. A reclaimed vintage skirt, simple but chic blouse, and could-be-runway bag, these pieces take leopard print down a feminine direction. Plus, this frill-trimmed New Look blouse ticks another one of AW16's major trends (read: ruffles on everything) Super volume waves and a smokey feline flick will seal the deal. 








I challenge you tell one thing that is sassier than leopard print and over the knee boots put together. Let's get real: on paper, it sounds like an eye-brow raising duo only frequented on the body of strippers. But in practice, it can certainly look much cooler. A little sixties, with a swinging, thigh-grazing LBD. Shouldn't work, but somehow does - very well, too. 




I


Double denim is instantly elevated with a leopard-print coat. It ups the everyday to something with far more flair and sass. Ripped-up denim offsets the perfectly put-together reputation leopard print can often have, making this the ultimate off-duty ensemble for girls who prefer a less feminine and flounce approach.



I'm wearing Topshop Coat, but here's the best of the rest leopard-print coats!


Photography by Rebecca Spencer










Every August something a little strange happens. I still feel a little twinge of fear when all of the Back To School signs start popping up in supermarkets. But there was always one saving grace in that pre-term preparation and it came in the form of being kitted out with a new uniform. Sure, a pleated skirt falling well below the knee and a new school badge-embroidered jumper was hardly a strong sartorial affair (unless it's an of-the-moment metallic skirt and the school badge is an ironic riff on this season's embroidered-patch trend), but it was something to get a little excited over. And as you change schools, go to 6th Form and University, dress codes disappear and you have free reign on creating your own style. Forget back to school blues, new term = new wardrobe. Uniforms are no longer dictated by teachers: you're free to create your own rules, developing your signature style. It's about creating your own personal uniform. Plus, it's the perfect time to cement your status on campus and make the right impression from lecture theatre to the bar, post-essay hand-in. 

Topshop has long been my place to pick up new term essentials. Being the crown jewel of the British high street, it throws down an edit of everything you could possibly need, from punchy and playful T-shirts, fuss-free denim, and neat tailored pieces (well, we may be students but there certainly will be a time that calls for a chic blouse!) It's a store many of us have grown up with, so was naturally always the starting place for building my new term wardrobe all throughout both college and university. Plus, with 10% student discount all year round, it helps make things even easier for a loan-friendly budget.








My signatures? Playful, feminine, with a slight retro edge. When creating the perfect new term wardrobe, my must-haves are always built of about 50% basics, 50% trend-led pieces.

This striped top is from the Topshop Boutique range, but with a price tag of £35 it's a steal. It's cut from a cosy, quality fabric, meaning it'll last season on season not just for it's versatility, but construction too, and the classic pattern is elevated with polka dots to break up the stripes.  A denim dress that functions as a pinafore is a serious win-win. It's the type of piece that can be layered all autumn/winter with roll-necks and striped tops, then styled solo with sandals in summer. Plus, it'll still hold its own sans top in the SU on more casual night outs. I've never really been a trainers girl, but you want something that'll look chic, stylish, and still stay comfortable as you're walking from lecture to lecture. Mid-heel ankle boots will never fail to hit the right note, and the trailing florals across this pair are a nod at this season's embroidery trend. The final piece? A simple black bag to throw into the new term equation. Made from real leather and cut into a versatile silhouette, this bag has serious staying power and you'll be pushed to find an outfit that it won't go with. 

Photography by Rebecca Spencer

New Term X Topshop









Every August something a little strange happens. I still feel a little twinge of fear when all of the Back To School signs start popping up in supermarkets. But there was always one saving grace in that pre-term preparation and it came in the form of being kitted out with a new uniform. Sure, a pleated skirt falling well below the knee and a new school badge-embroidered jumper was hardly a strong sartorial affair (unless it's an of-the-moment metallic skirt and the school badge is an ironic riff on this season's embroidered-patch trend), but it was something to get a little excited over. And as you change schools, go to 6th Form and University, dress codes disappear and you have free reign on creating your own style. Forget back to school blues, new term = new wardrobe. Uniforms are no longer dictated by teachers: you're free to create your own rules, developing your signature style. It's about creating your own personal uniform. Plus, it's the perfect time to cement your status on campus and make the right impression from lecture theatre to the bar, post-essay hand-in. 

Topshop has long been my place to pick up new term essentials. Being the crown jewel of the British high street, it throws down an edit of everything you could possibly need, from punchy and playful T-shirts, fuss-free denim, and neat tailored pieces (well, we may be students but there certainly will be a time that calls for a chic blouse!) It's a store many of us have grown up with, so was naturally always the starting place for building my new term wardrobe all throughout both college and university. Plus, with 10% student discount all year round, it helps make things even easier for a loan-friendly budget.








My signatures? Playful, feminine, with a slight retro edge. When creating the perfect new term wardrobe, my must-haves are always built of about 50% basics, 50% trend-led pieces.

This striped top is from the Topshop Boutique range, but with a price tag of £35 it's a steal. It's cut from a cosy, quality fabric, meaning it'll last season on season not just for it's versatility, but construction too, and the classic pattern is elevated with polka dots to break up the stripes.  A denim dress that functions as a pinafore is a serious win-win. It's the type of piece that can be layered all autumn/winter with roll-necks and striped tops, then styled solo with sandals in summer. Plus, it'll still hold its own sans top in the SU on more casual night outs. I've never really been a trainers girl, but you want something that'll look chic, stylish, and still stay comfortable as you're walking from lecture to lecture. Mid-heel ankle boots will never fail to hit the right note, and the trailing florals across this pair are a nod at this season's embroidery trend. The final piece? A simple black bag to throw into the new term equation. Made from real leather and cut into a versatile silhouette, this bag has serious staying power and you'll be pushed to find an outfit that it won't go with. 

Photography by Rebecca Spencer




 
 Receiving a compliment on our new shoes never fails to feel good. But what's nicer is to be told that not only do we have great style, but we are kind, smart, funny, sincere, caring... you get the picture. So when readers tell me that they love my writing, not just my 'cute outfits' I get a really warm fuzzy feeling inside that I'm doing a good job on here. In this quick-shifting culture of technology, fashion bloggers are still being pitted against fashion journalists, with the latter discrediting the former based on lack of expertise, too cosy relationships with PR's, and an obsession with peacocking, to name just a few little things. So why don't we try and change that opinion?

Even in a society that's so visually-dependent, beautifully shot images will only do part of the job in a successful blog. As the iconic journalist Felicity Green once said in a lecture I attended at Central Saint Martins, a picture may be worth a thousand words, but the words are just as important as they ever were, and good words are worth their weight in diamonds. We don't need to be pitted against journalists as our jobs are not the same. We're not reporters, but we have the possibility to be real entertainers and inspire through our words.

With two journalism degrees, I'd like to think I have some level of knowledge in writing creative and engaging copy, and adapting it to an online audience. But before you get all excited, this isn't a post about integrating SEO tips to get your blog more views and hits. What this post is all about is bringing out the best version of your writing, and keeping your readers engaged enough to talk about your work and share your posts.


1. Know Your Audience

This will help craft your words more than anything, acting as the perfect foundation. I know my audience are vastly 20-something women, so I'll always work this to my advantage. I'll throw in abbreviations, pop-cultural references, and write about issues that affect these women, but not quite so much so that it sounds like I'm texting my BFF. So define your audience and use it to your advantage.

2. It's Obvious, but, check your spelling and grammar

Go back to basics! Just like a CV riddled with typos and grammatical errors, if your blog does just so too, it'll give off a sloppy impression. How is anyone supposed to believe you are credible if you can't string a sentence together? Everyone makes little slip-ups every now and again (shoutout to my parents who often text me these!) but it's when we let them happen over and over it serves to create a bad image. One example is of a blogger I knew who didn't capitalise anything. Names, the first word in a sentence, proper nouns - you name it. She got slated for it on social (I think she was referred to as a pleb?!) and surprisingly, some readers came out to defend her saying they liked her 'minimalist' approach to writing without using capital letters. And yes, it did look minimal I guess, in a totally reductionist way. In the body of your blog post, never ignore basic spelling and grammar rules.

3. Show Your Personality

Every publisher, magazine, brand, website, has it's own tone of voice. Whether it's Vogue's whimsical, fluffy, fashionable prose, Man Repeller's witty writing, or Harvey Nichols' tongue-in-cheek humour, it's all part and parcel in creating an identity. This should include you. When my RL friends and acquaintances talk about my blog they say that when reading, it's as if they are talking to me, and it's because I pull in words, phrases, and conversational tones that I would use whilst chatting to my friends. It'll create levels of trust between you and your audience and create a relationship. You're not just the sassy and stylish individual in the images, but a real life human with plenty of thoughts. My goal is to make people think I'm the kind of girl they would like to be friends with. Simple as!

4. That said, find the balance between essay and conversation

Don't make it too conversational that is seems like a script from HBO's Girls or something - that just takes it back to looking unprofessional. Consider your post a perfect balance between essay and conversation and you'll have it nailed.


5. Be Relatable

Readers love a post that make them think "Me Too!!!" - in fact, my whole think piece section is basically full of posts that illicit this kind of reaction, so don't be afraid to write about things that affect your life as the internet is a huge place

6. Get to the point

With so much available online, we have developed increasingly short attention spans, so you need to grab your reader as much as possible and keep them entertained. I love a long-form blog post (reading, and writing them) but the killer is waffling too much. Get to the point of it; be succinct. I find writing the post, then rereading and editing with a fresh mind a day later helps keep things clear. Also, break your text up into easily digestible paragraphs. With more people consuming via mobile, it'll make it a far more pleasant read.

6 Ways To Be A Better Blog Writer





 
 Receiving a compliment on our new shoes never fails to feel good. But what's nicer is to be told that not only do we have great style, but we are kind, smart, funny, sincere, caring... you get the picture. So when readers tell me that they love my writing, not just my 'cute outfits' I get a really warm fuzzy feeling inside that I'm doing a good job on here. In this quick-shifting culture of technology, fashion bloggers are still being pitted against fashion journalists, with the latter discrediting the former based on lack of expertise, too cosy relationships with PR's, and an obsession with peacocking, to name just a few little things. So why don't we try and change that opinion?

Even in a society that's so visually-dependent, beautifully shot images will only do part of the job in a successful blog. As the iconic journalist Felicity Green once said in a lecture I attended at Central Saint Martins, a picture may be worth a thousand words, but the words are just as important as they ever were, and good words are worth their weight in diamonds. We don't need to be pitted against journalists as our jobs are not the same. We're not reporters, but we have the possibility to be real entertainers and inspire through our words.

With two journalism degrees, I'd like to think I have some level of knowledge in writing creative and engaging copy, and adapting it to an online audience. But before you get all excited, this isn't a post about integrating SEO tips to get your blog more views and hits. What this post is all about is bringing out the best version of your writing, and keeping your readers engaged enough to talk about your work and share your posts.


1. Know Your Audience

This will help craft your words more than anything, acting as the perfect foundation. I know my audience are vastly 20-something women, so I'll always work this to my advantage. I'll throw in abbreviations, pop-cultural references, and write about issues that affect these women, but not quite so much so that it sounds like I'm texting my BFF. So define your audience and use it to your advantage.

2. It's Obvious, but, check your spelling and grammar

Go back to basics! Just like a CV riddled with typos and grammatical errors, if your blog does just so too, it'll give off a sloppy impression. How is anyone supposed to believe you are credible if you can't string a sentence together? Everyone makes little slip-ups every now and again (shoutout to my parents who often text me these!) but it's when we let them happen over and over it serves to create a bad image. One example is of a blogger I knew who didn't capitalise anything. Names, the first word in a sentence, proper nouns - you name it. She got slated for it on social (I think she was referred to as a pleb?!) and surprisingly, some readers came out to defend her saying they liked her 'minimalist' approach to writing without using capital letters. And yes, it did look minimal I guess, in a totally reductionist way. In the body of your blog post, never ignore basic spelling and grammar rules.

3. Show Your Personality

Every publisher, magazine, brand, website, has it's own tone of voice. Whether it's Vogue's whimsical, fluffy, fashionable prose, Man Repeller's witty writing, or Harvey Nichols' tongue-in-cheek humour, it's all part and parcel in creating an identity. This should include you. When my RL friends and acquaintances talk about my blog they say that when reading, it's as if they are talking to me, and it's because I pull in words, phrases, and conversational tones that I would use whilst chatting to my friends. It'll create levels of trust between you and your audience and create a relationship. You're not just the sassy and stylish individual in the images, but a real life human with plenty of thoughts. My goal is to make people think I'm the kind of girl they would like to be friends with. Simple as!

4. That said, find the balance between essay and conversation

Don't make it too conversational that is seems like a script from HBO's Girls or something - that just takes it back to looking unprofessional. Consider your post a perfect balance between essay and conversation and you'll have it nailed.


5. Be Relatable

Readers love a post that make them think "Me Too!!!" - in fact, my whole think piece section is basically full of posts that illicit this kind of reaction, so don't be afraid to write about things that affect your life as the internet is a huge place

6. Get to the point

With so much available online, we have developed increasingly short attention spans, so you need to grab your reader as much as possible and keep them entertained. I love a long-form blog post (reading, and writing them) but the killer is waffling too much. Get to the point of it; be succinct. I find writing the post, then rereading and editing with a fresh mind a day later helps keep things clear. Also, break your text up into easily digestible paragraphs. With more people consuming via mobile, it'll make it a far more pleasant read.

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