When turning your blog into a business, it’s important to treat it exactly like that. Your favourite magazines and websites will all have media kits available to download on their websites, so why shouldn’t you? It looks professional, and it’s an easy way for brands to work out exactly what services you can offer them. If you do it right, it’ll act like a pimped up CV for your blog, showing your achievements, credentials, as well as your major stats like site traffic and social following - proving why a brand should want to work with you and making it easier to negotiate prices. Sure, I’m far off being at that level where I can charge £10,000 and a puppy for promoting a product, but having a media kit will keep things out in the open with potential clients without having to debate, negotiate, and send unnecessary emails due to confusion in communication. Promoting transparency in this industry is something I’m in full support of, so I think it’s crucial to present one to possible clients - plus, it’ll make you look impressive too.
Take a look at my media kit for a little bit of inspiration… This was built using good old Microsoft Word, nothing fancy schmancy.
What to include in your Media Kit
- A manifesto/bio about who you are, what your blog is, and what your blog is all about
- Brands and companies you have previously worked with
- Your analytics per month from Google Analytics, such as Sessions, Users, Pageviews, Session duration, and percentage of new and returning visitors
- I find that if you can include a few charts or diagrams showing your analytics it looks far more visually impressive. Who doesn't like a pie chart?
- Social media statistics (make sure you link these so that they are responsive!)
- A list of jobs and services you can provide. This is where you can tailor it to your specialities. For example, I’m a freelance journalist so I’ve had people reach out and commission me pieces through my blog before. Other people do design work, copyrighting, photography, or web development, so push your unique talent!
- It’s up to you whether to include a price list in your media kit. I choose to keep mine off so that I can send potential collaborators one privately or discuss it via email, as different work requires different levels of effort!
Things to remember
- Don’t overdo it. Like employers, PR companies don’t want to spend ages reading your life story. They want the facts quickly, simply, and shown off succinctly. So keep it slick, sharp, and simple!
- Make it responsive. Make sure you make all of the links clickable! Nobody wants to have to copy and paste URLs into their browser
- Keep it on-brand. It should go without saying, but it should match the branding on your site. Same logo, same fonts, and same style of images. It'll be smooth and transitional and look super profesh.
- Save it as a PDF. It’s the easiest way to read documents like this! Plus prevents anyone making any changes.